Document - Sweater Story, Los Angeles Times Article | Dan Rather

Howard Rosenberg, "Dan Rather's Ratings: Are Cardigans the Key?" in the Los Angeles Times, February 15, 1982.

Compilation - Anchors Competition Materials

Video - Ratings

Video - Ratings

Video - Impact Ratings

Video - Rather Aura

Video - Three Anchors

Image - Three Anchors

Document - Sweater Story

Document - 1982 Ratings

Document - 1983 Ratings

Document - 1983 Anchormen

Document - 1984 CBS Ad

Document - 1985 Ratings

Document - 1985 CBS Ad

Document - 1986 Ratings

Document - Voted Best, CBS Ad

Document - Looking for Nr. 1

Document - Anchor Wars

Document - Anchors Salaries

Document - NBC on Top

Document - 1987 Ratings Shift

Document - Viewer Hook

Document - Rock Bottom

Document - Jennings

Document - 1992 Ratings

Document - Eye on World

Role of Anchor Materials

Image - 1981 Rather

Image - Rather Photograph

Image - 1995 Rather

Compilation - Anchor Role, Materials

Compilation - Cultural Icons, Press Articles

Compilation - Competition Materials