Document - Voted Best, CBS Advertisement | Dan Rather

"Watched Most. Trusted More. Voted Best," CBS advertisement, in the New York Times, March 10, 1986.

Compilation - Anchors Competition Materials

Video - Ratings

Video - Ratings

Video - Impact Ratings

Video - Rather Aura

Video - Three Anchors

Image - Three Anchors

Document - Sweater Story

Document - Sweater Story

Document - 1982 Ratings

Document - 1983 Ratings

Document - 1983 Anchormen

Document - 1984 CBS Ad

Document - 1985 Ratings

Document - 1985 CBS Ad

Document - Anchor Wars

Document - 1986 Ratings

Document - Looking for Nr. 1

Document - Anchors Salaries

Document - NBC on Top

Document - 1987 Ratings Shift

Document - Rock Bottom

Document - Viewer Hook

Document - Jennings

Document - 1992 Ratings

Document - Eye on World

Role of Anchor Materials

Image - 1981 Rather

Image - Rather Photograph

Image - 1995 Rather

Compilation - Anchor Role, Materials

Compilation - Cultural Icons, Press Articles

Compilation - Competition Materials